Analogue Digital – Work Smart, Hustle Hard

This year I had the opportunity to attend the Analogue Digital Creative Conference. Being a seasoned AD participant I knew to expect awesome things, and boy did Matt and the team deliver.

The presenter line-up this year was stellar. It included a variety of international and local creatives. Many of which I was not familiar with, ranging from agencies, print magazines, illustrators and street artists. I was especially keen to hear the talented local visual identifiers – Rick and Emily from Frank & Mimi and multidisciplinary artist, Joel Birch.

This year’s format was a little different from previous years. With master classes being run during the morning, and the conference kicking off from midday. The venue at the Brisbane Powerhouse also set a great atmosphere for the event, allowing participants to check out the IRL Digital Festival.

Madsteez was a highlight for the day. His energy and personality lit up the stage. He spoke about becoming an art director for Rusty by 19, and then deciding to quit to follow his passion for street art. His tips were ‘Ween luck meets opportunity, put yourselves out there. Don’t be a puddy cat.’

Frank & Mimi talked about the ‘Wabi Sabi’ of creating for a crust, which is an aesthetic that is ‘imperfect, impermanent and incomplete’. They talked about how it affected their work, and how we can try to incorporate it into more of our everyday practice.

One of the presentations that particularly resonated with me was, Matt Faulk whose journey involved teaching himself design, which led to freelancing and eventually growing into an agency called Basic. He also had tips for having a successful career in the creative field including; think big, wing it, fail and learn, collaborate, be positive, be strategic, be inspired and don’t forget to be human!

Other highlights from the two days included Spencer Harrison, Greg Beer from VNA Magazine, Joel Birch and Dale Bigeni.

All up it was an awesome event and very motivating. Analogue Digital always has such a great selection of presenters from all different backgrounds and industries. It gives a lot of insight into what others are doing, and the crossovers into different fields. I encourage anyone in the creative field, be it design, photography, illustration, film, web or anything in between to check out one of these conferences. They’re highly inspiring and also leave you hungry for more!

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